Online "Baking Industry Buyers Guide" Launches as the Independent Industry-Wide Resource

Overview

Published: 01/31/2015

by Jeff Tadie

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Online "Baking Industry Buyers Guide" Launches as the Independent Industry-Wide Resource



The new online "Baking Industry Buyers Guide" serves as the Google-optimized way for the baking industry -- including commercial bakeries, retail bakers, and other volume bakers -- to identify and connect with many suppliers of equipment, ingredients and services.


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Washington DC, January 31, 2015 -- The new online "Baking Industry Buyers Guide" has been launched by independent publisher Industry Vantage, LLC.  The Buyers Guide is open to all industry suppliers serving the volume baking industry and levels the playing field for those industry suppliers with limited budgets who can now showcase their products and services across the entire industry efficiently with a single marketing campaign.

 

"Finally, there is a way for commercial and volume buyers and retail bakeries in the baking industry to see a wider variety of the suppliers serving their industry segments and not be limited to just the relatively small percentage of the industry's suppliers represented by associations serving portions of the industry.", states Jeff Tadie, one of the team members who launched the site.  "The Baking Industry Buyers Guide is truly that...an inclusive "baking industry" site to serve the entire, fragmented industry on an equal basis."

 

With the assistance of a baking industry advisory team from all facets of the baking industry, the Baking Industry Buyers Guide is published by Industry Vantage, LLC, a publisher of industry-specific buyers guides and marketplaces including several related to the food and packaging industries. The site offers supplier categories covering the a wide range of baked product categories including volume baking for CPG and foodservice, retail bakeries, tortilla, snacks, etc.  A number of visibility options exist for baking industry suppliers to contribute their content to the supplier database and be prominent in their core business categories if they desire.

 

Tadie added, "We chose to align with Google, Yahoo! and Bing, rather than an association partner in the baking industry as we know from experience that the overwhelming percentage of industry searches are concentrated within the leading search engines rather than in association sites, especially with so many baking associations partitioning this industry in the US and abroad.  Plus, we can keep our costs lower and pass the savings on to those suppliers that choose to showcase their businesses to our audience. It's really a win-win...a buyer sees more and better content about suppliers, and the suppliers themselves save money and benefit from our search engine optimization (SEO). In fact, for under $200/month, a supplier of any size can be featured very prominently in our site, including a Featured Listing and a tile ad rotation, both with SEO support. We're thrilled to be able to keep the rates very low while partially filling a void many suppliers have with respect to appearing in search engine results."

 

Suppliers can search the database for their business name and claim their listing, or add a new company listing in a few easy steps. For a limited time the site is accepting free basic listings with up to 2 business categories and has several affordable ways for suppliers to be graphically prominent in dozens of their vital business categories. In addition, a limited number of high-impact and exclusive category sponsorships are available.  

 

Send all advertising and category sponsorship inquiries to Baking@IndustryVantage.com.  (All placements subject to availability.)

 

Visit the Baking Industry Buyers Guide at www.BakingIndustryBuyersGuide.com, and follow us at @BakingIndustry

 

 

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About Industry Vantage, LLC

 

Based near Washington DC, Industry Vantage, LLC publishes or contributes to numerous industry marketplaces, buyers guides, e-newsletters and social media sites.  We work with associations in a number of industries.  In some industries we produce independent venues to connect buyers with suppliers serving their industry.

 

www.IndustryVantage.com, @IndustryVantage

 

Contact: Jeff Tadie, JeffT@industryvantage.com